Best White Label Fitness App in 2026: The Buyer’s Shortlist

• All five can put an app in the App Store and Google Play under your brand. Most keep it on a top plan or an add-on.
• Superset puts an AI coach in front of members. Trainerize and Everfit use AI on the coach’s side, and we couldn’t confirm a member-facing AI coach for FitBudd or Virtuagym.
• FitBudd and Trainerize publish a price for their branded app. Superset, Virtuagym and Everfit quote it on a sales call.
• Expect Apple and Google developer accounts in your name on top of the vendor’s price. FitBudd and Trainerize say so on their pricing pages.
• Every vendor fact here comes from the vendor’s own website, checked November 8, 2026.

A white label fitness app is a training app a vendor builds and runs, published in the App Store and Google Play under your brand: your name, your icon, your programs. Members never see the vendor’s name.

It is not the same as a branded login inside someone else’s app. Many coaching tools put your logo and colors inside their own app, which is cheaper but still sends members to download the vendor’s app.

Brands usually move to one when they have an audience that already knows them, and want the app, the content and the member relationship to carry their name.

Want to see it in your brand first? Look at your own branded app.

1. Feature coverage. Whether each app has the 6 features fitness brands ask us about most, checked on the vendor’s own website.
2. Published price. The lowest price the vendor publishes for its branded app, or “Contact sales” when there is none.
3. Fit. Who each app is built for, from its own product pages: solo coaches, online coaching businesses, gyms or brands.

We make Superset. Competitor facts link to their sources, checked October 2026.

Here are the five apps. Superset is first because we make it; the rest are ordered by how many features we could confirm on their own websites.